Colin Prior, Sales Director – A strong advocate for innovation and excellence in customer service, Colin ensures we’re always pushing forward.

Challenge through and through - came from the Sports Industry and joined my business Partner of 35 years Simon Allen, who I have known since the age of 9. Both of us at the age of 21 guided by his father Tony Allen began to build the dream. In 2002 we successfully purchased the business from Tony and took Challenge to the next level. Over the years we moved, invested, grew, invested in people better than us and created a 20m turnover business in the heart of Sussex. We Excelled in Covid and have continued to excel with the great team and our modern facility.

We now move to the next journey to deliver our vision to be the largest and most profitable provider of corrugated and related sustainable solutions in the South. To do this we have joined the Logson group of companies which allows us to remain entrepreneurial, but with a robust like minded force of a companies around us. Very exciting times for Challenge, our team of loyal staff and a wealth of knowledge throughout our new family in the Logson Group.

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