How E-commerce Boxes Can Create a Winning Brand Experience

When your customers order from your e-commerce brand and receive their order, they don’t simply retrieve their items from the packaging. Unboxing an order can be a vibrant brand experience that represents your brand and what it represents. This experience is as important as a storefront: it advertises who you actually are as a brand and helps to encourage customers to support and trust you.

E-commerce boxes are a powerful tool, capable of improving your customers’ perception of your brand, boosting your customer retention, and promoting word-of-mouth marketing. In a world where first impressions count, read on to explore how e-commerce boxes create a winning brand experience every time.

What are E-commerce Boxes?

E-commerce boxes are a packaging solution that is specifically designed for shipping products sold online. They typically have a front opening with a lid that unfolds up to reveal the box’s contents. They are highly customisable, durable, and easy for customers to open, making them an excellent way for online retailers to enhance their customers’ unboxing experience and reinforce brand identity.

Our ecommerce boxes are made in the UK with a crash lock security base, peel and seal adhesive strips, and tamper-resistant features, enabling your goods to be packaged easily and sent securely.

Packaging as a Physical Touchpoint

In online retail, packaging is one of the few tactile experiences your customers will have with your brand; ecommerce box packaging helps to make that experience reflective of the values of your brand and the quality of what’s inside.

Physical packaging creates an emotional connection: from the anticipation of receiving a beautifully packaged parcel and the aesthetic joy of opening the lid to finding a tasteful use of colours and textures, and unwrapping each item to reveal the chosen products.

Creating a joyful and satisfying unboxing experience is a surefire way to ensure your customers go on to place future orders so as to recreate that initial experience, helping to increase your customer retention levels and inspire brand affinity.

Cohesive Brand Storytelling

E-commerce boxes don’t have to just be boring, plain, brown cardboard. Your packaging should and can reflect your brand’s personality and tell your brand’s story. Custom tissue paper, branded stickers, and professionally printed thank you cards can all help to add customised charm to your ecommerce boxes, helping to promote your brand. Even a handwritten note or stamp can make your parcel feel more personalised and memorable.

Also, be sure to incorporate your brand’s logo and colour scheme into your parcel’s internal packaging. Use a cohesive colour palette, fonts, and logo placement so your parcels feel instantly recognisable. Consider using recyclable or compostable materials and sharing the details of your eco-friendly efforts with your customers to make this a part of your brand story.

Unboxing as a Marketing Channel

Depending on your business type and target demographic, aesthetically pleasing and tastefully designed e-commerce boxes could turn your packaging choices into a significant marketing win. With the growth in popularity of unboxing videos on social media, the social sharing potential of visually stunning and joyful packaging is off the charts.

Using branded tissue, eco-friendly inserts, magnetic closures, ribbons, and clever designs and messaging can boost the share-worthiness of your packaging, encouraging customers to create unboxing videos with your parcels for the internet. This is a significant marketing opportunity for businesses, helping to promote and share your brand with a much wider audience.