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Crafting an Effective Design Brief for Your Packaging Project

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Published date: 18 September 2023

When it comes to packaging design, creating a comprehensive and well-structured design brief is crucial. A design brief serves as the foundation for your project, providing essential information and guidance to us and our designers. It not only ensures that your vision is accurately conveyed but also streamlines the entire design process. In this post, we'll walk you through the essential steps to create an effective design brief.

Define Your Objectives and Goals

Before you start crafting your design brief, take the time to clearly define your project's objectives and goals. Ask yourself questions such as:

What message do you want your packaging to convey?

Who is your target audience?

What are your competitors doing in terms of packaging?

Are there any specific design elements or themes you'd like to incorporate?

Having a clear understanding of your goals will help guide the design process and ensure that your packaging aligns with your brand and marketing strategy.

Provide Detailed Information About Your Product

Include comprehensive information about the product that will be packaged. This should encompass the product's size, shape, weight, and any special features or requirements. The packaging company needs to know the exact specifications to design packaging that fits and protects your product effectively.

Understand Your Brand Identity

Your packaging should reflect your brand identity. Share your brand's mission, values, and personality traits with the packaging company. Additionally, provide your brand guidelines, including logo usage, colour schemes, and typography preferences. Consistency in branding across all materials is essential for brand recognition.

Specify Technical Requirements

Different products may have unique technical requirements. For example, if you're packaging perishable goods, you'll need materials that can maintain freshness and prevent spoilage. If your product is fragile, protective packaging may be necessary. Be sure to outline any technical specifications and constraints in your design brief.

Set a Budget and Timeline

Clearly define your budget and project timeline in the design brief. This helps us make informed decisions about materials, printing techniques, and overall project scope. Having a well-established budget and timeline ensures that everyone is on the same page and can avoid unexpected delays or costs.

Describe the Packaging's Functionality

Explain how you envision consumers interacting with your packaging. Do you want it to be easy to open? Should it have space for additional information or promotional materials? Providing insights into the packaging's functionality can greatly influence its design.

Include Visual References

A picture is worth a thousand words. If you have specific design elements, styles, or packaging examples in mind, include visual references in your brief. This can help us better understand your vision and aesthetic preferences

Consider Sustainability

Sustainability is increasingly important in packaging design. If you have sustainability goals or requirements, mention them in your brief. This could involve using eco-friendly materials, minimizing waste, or designing reusable packaging.


Creating a design brief for your packaging project is a critical step in ensuring that your vision is realized effectively. By following these steps and providing comprehensive information, you'll set the stage for a successful collaboration with us. Remember that effective communication and a well-documented brief are key to achieving packaging that not only looks great but also fulfils its functional and branding purposes.


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